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Eu Policy Watch

The Unexpected Consequences of EV Tariffs: Between Reality and Illusion of European Automotive Industry Strategic Autonomy

Two years after the EU imposed tariffs on Chinese electric vehicles, Western brands have shifted production to the EU, but Chinese brands continue to gain market share, and battery imports have surged. T&E analysis reveals the complex effects of the tariff policy, as well as Europe's dilemma between industrial protection and green transition.

Marc Dubois4 min read
Corporate Europe

UK tightens marketing language on "autonomous driving": regulatory signals for the European auto industry and reshaping of the competitive landscape

The UK Advertising Standards Authority (ASA) plans to restrict automakers from using marketing terms such as "autonomous driving," reflecting an upgrade in consumer protection and market regulation for advanced driver-assistance systems (ADAS) in Europe, which may reshape automakers' product positioning and global competitive strategies.

Sophie Lefebvre4 min read
European Markets

UK tightens autonomous driving marketing rules: regulatory signals and industry response

UK regulators plan to restrict car manufacturers from using terms such as "autonomous driving" in advertisements to prevent misleading marketing. This move reflects the deep-seated trade-off between safety trust and consumer protection in the commercialization of autonomous driving, and will have a demonstration effect on the strategic layout of the global automotive industry.

Ahmed Al-Mansour4 min read
European Markets

UK tightens autonomous driving marketing: Regulation reshapes new rules for European automotive competition

The UK plans to impose strict restrictions on automakers' marketing of 'autonomous driving' to prevent exaggerated claims. This move reflects Europe's growing caution regarding consumer protection and liability definition in the commercialization of autonomous driving technology, potentially reshaping global automakers' marketing strategies and the competitive landscape of the industry.

Elena Rodriguez4 min read
Green Industry

Volkswagen 2030/2050 Roadmap: A Model of Green Competitiveness for the European Automotive Industry

Volkswagen Group has released the regenerate+ sustainability strategy, aiming for net zero emissions by 2050, 100% renewable electricity by 2030, and a 90% reduction in emissions and 40% use of recycled materials by 2040. This strategy not only demonstrates the company's commitment to decarbonization but also marks a key action for the European automotive industry to reshape its global competitiveness under the EU policy framework.

Julian Sterling3 min read
Eu Policy Watch

EU Approves 1 Billion Euro Clean Technology Subsidies for Slovakia: Industrial Policy Tools Accelerate Green Manufacturing Layout

The European Commission has approved a €1 billion state aid scheme by Slovakia to support clean technology manufacturing capacity. This move is a key industrial policy initiative under the Clean Industrial Deal, aimed at boosting Europe's manufacturing competitiveness in net-zero technologies and reducing reliance on external supply chains.

Marc Dubois4 min read
Corporate Europe

Three major European carmakers jointly call for 'Made in Europe' rules, localized production may become the new normal

Volkswagen, Stellantis, and Renault jointly wrote to the European Parliament, requesting the implementation of a 70% localization value rule and stronger incentives to address competitiveness challenges and supply chain pressures. This article provides an in-depth analysis from the perspectives of industrial competitiveness, EU industrial policy, and strategic autonomy.

Julian Sterling4 min read
Innovation Europe

The divergence effect of the AI economy: Why is Europe more worried about being "excluded from the supply chain"?

This in-depth analysis interprets the global divergence effects of the AI economy from a European perspective: when computing power, chips, data centers, and software profits are concentrated in a few countries and companies, Europe faces not only pressure from job displacement, but also a long-term test of its position in the industrial chain, the stability of its tax base, and its capacity for strategic autonomy.

Julian Sterling6 min read
Green Industry

The UK automotive industry's net-zero transition is moving from slogan to supply chain restructuring

The Sustainability LIVE 2026 London Summit has made the automotive industry's net-zero transition a central topic, reflecting how Europe's automotive sector is shifting from competition in vehicle electrification to a systematic decarbonization of manufacturing, procurement, and supply chains. For companies, this is not just a compliance issue, but a rewriting of cost structures, industrial coordination, and long-term competitiveness.

Thomas Müller6 min read
Trade And Mobility

AD Ports acquires Germany’s MBS Logistics: Middle Eastern logistics capital accelerates its penetration into Europe, and EU supply chain restructuring enters a new phase

AD Ports’ acquisition of the core business of Germany’s MBS Logistics is not just a cross-border merger and acquisition; it also reflects the new landscape of Europe’s logistics industry amid supply chain restructuring, regional network competition, and asset-light strategies.

Elena Rodriguez6 min read